Selected

Selected is a part of a Danish brand group called Bestseller founded in 1975. Inspired by the Scandinavian simplistic aesthetic, Selected Femme focuses on elegant classics combined with seasonal trends. 

Each collection is inspired by strong iconic women of history and blends together modern and simple yet bold styles. The fun and feminine patterns are mixed in with basics and classic Scandinavian stripes and silhouettes ensuring timeless pieces that will suit every wardrobe and stay trendy season after season.