Primrose Park London

About Primrose Park London

Primrose Park London is a contemporary British fashion brand celebrated for its bold prints, vibrant colours, and flattering silhouettes. Designed exclusively by Amy Carter — a graduate of the Royal College of Art — every print is unique to the brand, reflecting creativity, individuality, and timeless style.

Curated by Anna Park, founder of Shop at Anna, each collection offers effortlessly stylish womenswear for modern women who love colour, confidence, and character. From printed blouses and statement dresses to versatile skirts and tailored trousers, Primrose Park London designs combine everyday wearability with contemporary elegance.

Designed in England and ethically produced in India using luxurious fabrics, Primrose Park London brings joyful pattern, bold energy, and easy sophistication to every season. Loved for its modern cuts and distinctive prints, it’s a must-have label for your designer womenswear wardrobe.

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Primrose Park Gigi Dress in Silver Sequin Primrose Park Gigi Dress in Silver Sequin
Primrose Park

Primrose Park Gigi Dress in Silver Sequin

$306.00

Primrose Park Uma Dress in Leopard Primrose Park Uma Dress in Leopard
Primrose Park

Primrose Park Uma Dress in Leopard

$306.00

Primrose Park Marni Top in Silver Sequin – cropped long sleeve top with keyhole back Primrose Park Marni Top in Silver Sequin – cropped long sleeve top with keyhole back
Primrose Park

Primrose Park Marni Top in Silver Sequin

$198.00

Primrose Park Dolly Dress in Floral Primrose Park Dolly Dress in Floral
Primrose Park

Primrose Park Dolly Dress in Floral

$258.00

Primrose Park Kylie Trousers in Zig Zag Primrose Park Kylie Trousers in Zig Zag
Primrose Park

Primrose Park Kylie Trousers in Zig Zag

$198.00

Primrose Park Marni Top in Zig Zag – cropped long sleeve geometric top Primrose Park Marni Top in Zig Zag – cropped long sleeve geometric top
Primrose Park

Primrose Park Marni Top in Zig Zag

$198.00

Primrose Park Rea Skirt in Leopard – bias-cut viscose midi skirt Primrose Park Rea Skirt in Leopard – bias-cut viscose midi skirt
Primrose Park

Primrose Park Rea Skirt in Leopard

$244.00

Primrose Park Frida Top in Silver Sequin – halter-neck sequin top Primrose Park Frida Top in Silver Sequin – halter-neck sequin top
Primrose Park

Primrose Park Frida Top in Silver Sequin

$157.00

Primrose Park Frida Top in Black Sequin – halter-neck sequin top Primrose Park Frida Top in Black Sequin – halter-neck sequin top
Primrose Park

Primrose Park Frida Top in Black Sequin

$157.00

Primrose Park Dani Dress in Wildflowers – floral viscose midi dress Primrose Park Dani Dress in Wildflowers – floral viscose midi dress
Primrose Park

Primrose Park Dani Dress in Wildflowers

$258.00

rimrose Park Willow Top in Wildflowers – floral viscose V-neck blouse rimrose Park Willow Top in Wildflowers – floral viscose V-neck blouse
Primrose Park

Primrose Park Willow Top in Wildflowers

$170.00

Primrose Park Dani Dress in Brushstroke Green – viscose midi dress with puff sleeves Primrose Park Dani Dress in Brushstroke Green – viscose midi dress with puff sleeves
Primrose Park

Primrose Park Dani Dress in Brushstroke Green

$258.00

Primrose Park Marni Top in Black – cropped long sleeve top with subtle silver sequins Primrose Park Marni Top in Black – cropped long sleeve top with subtle silver sequins
Primrose Park

Primrose Park Marni Top in Black

$198.00

Primrose Park Dolly Dress in Brushwork Red – viscose dress with puff sleeves and fitted bust Primrose Park Dolly Dress in Brushwork Red – viscose dress with puff sleeves and fitted bust
Primrose Park

Primrose Park Dolly Dress in Brushwork Red

$258.00

Primrose Park Kylie Trousers in Leopard – wide-leg trousers with elasticated waist and pockets Primrose Park Kylie Trousers in Leopard – wide-leg trousers with elasticated waist and pockets
Primrose Park

Primrose Park Kylie Trousers in Leopard

$198.00

Primrose Park Rosie Top in Leopard – V-neck blouse with frill and long sleeves Primrose Park Rosie Top in Leopard – V-neck blouse with frill and long sleeves
Primrose Park

Primrose Park Rosie Top in Leopard

$190.00

Primrose Park Rosie Top in Floral – V-neck blouse with frill and long sleeves Primrose Park Rosie Top in Floral – V-neck blouse with frill and long sleeves
Primrose Park

Primrose Park Rosie Top in Floral

$190.00

Primrose Park Kylie Trousers in Black – wide-leg trousers with elasticated waist and pockets Primrose Park Kylie Trousers in Black – wide-leg trousers with elasticated waist and pockets
Primrose Park

Primrose Park Kylie Trousers in Black

$198.00

PP Mabel Shirt in Palm Emb Blue – cropped wide cotton stripe shirt with palm embroidery PP Mabel Shirt in Palm Emb Blue – cropped wide cotton stripe shirt with palm embroidery
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Primrose Park

Primrose Park Mabel Shirt in Palm Embroided Blue

$49.00 $162.00

PP Robin Dress in Icons Emb White – linen-cotton maxi dress with Palm Springs embroidery PP Robin Dress in Icons Emb White – linen-cotton maxi dress with Palm Springs embroidery
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Primrose Park

Primrose Park Robin Dress in Icons Embroided White

$106.00 $353.00

Primrose Park Robin Dress in Wavy Sun Embroidered Pink – striped cotton maxi with sun embroidery Primrose Park Robin Dress in Wavy Sun Embroidered Pink – striped cotton maxi with sun embroidery
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Primrose Park

Primrose Park Robin Dress in Wavy Sun Embroided Pink

$92.00 $306.00

Primrose Park Lola Dress in Icons Embroidered Blue Stripe – cotton striped maxi with icons embroidery Primrose Park Lola Dress in Icons Embroidered Blue Stripe – cotton striped maxi with icons embroidery
Primrose Park

Primrose Park Lola Dress in Icons Embroidered Blue Stripe

$105.00 $347.00

Primrose Park Lola Cotton Dress in Icons Embroidered White – linen–cotton maxi with icons embroidery Primrose Park Lola Cotton Dress in Icons Embroidered White – linen–cotton maxi with icons embroidery
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Primrose Park

Primrose Park Lola Cotton Dress in Icons Embroidered White

$121.00 $402.00

Primrose Park Fleur Top in Wavy Sun Embroidered Pink – striped cotton top with wavy sun embroidery Primrose Park Fleur Top in Wavy Sun Embroidered Pink – striped cotton top with wavy sun embroidery
Sold Out
Primrose Park

Primrose Park Fleur Top in Wavy Sun Embroidered Pink

$51.00 $170.00

Primrose Park Fleur Top in Wavy Sun Embroidered Pink – striped cotton top with wavy sun embroidery Primrose Park Fleur Top in Wavy Sun Embroidered Pink – striped cotton top with wavy sun embroidery
Primrose Park

Primrose Park Ada Shirt in Icons Embroided White

$60.00 $198.00

A woman wearing a salmon-colored, silk top with raglan sleeves and a V-neckline, paired with patterned trousers. A woman wearing a salmon-colored, silk top with raglan sleeves and a V-neckline, paired with patterned trousers.
Primrose Park

Primrose Park Fleur Top in Salmon

$68.00 $225.00

Primrose Park Ava Skirt in Landscapes White Primrose Park Ava Skirt in Landscapes White
Primrose Park

Primrose Park Ava Skirt in Landscapes White

$39.00 $130.00

A woman wearing a long sleeve, V-neck, A-line, floral and lemon print dress with covered buttons. She is paired with white sandals and is standing against a white background. A woman wearing a long sleeve, V-neck, A-line, floral and lemon print dress with covered buttons. She is paired with white sandals and is standing against a white background.
Primrose Park

Primrose Park Opal Dress in Lemons

$105.00 $347.00

A woman wearing a green midi dress with a floral pattern, featuring a V-neck and flutter sleeves. A woman wearing a green midi dress with a floral pattern, featuring a V-neck and flutter sleeves.
Sold Out
Primrose Park

Primrose Park Willow Dress in Wavy Sun Green

$82.00 $271.00

A person standing in front of a red telephone box wearing orange wide-leg trousers with a ribbon print. A person standing in front of a red telephone box wearing orange wide-leg trousers with a ribbon print.
Primrose Park

Primrose Park Kylie Trousers in Ribbon Orange

$60.00 $198.00

Primrose Park Luna Shirt in Lemon Polka Embroidered Primrose Park Luna Shirt in Lemon Polka Embroidered
Sold Out
Primrose Park

Primrose Park Luna Shirt in Lemon Polka Embroidered

$60.00 $198.00

A woman modeling a white cotton voile top with a Palm Springs-inspired print, featuring long sleeves with elasticated cuffs and a V-neckline with delicate ties. A woman modeling a white cotton voile top with a Palm Springs-inspired print, featuring long sleeves with elasticated cuffs and a V-neckline with delicate ties.
Sold Out
Primrose Park

Primrose Park Fleur Top in Landscapes White

$39.00 $130.00

A model wearing a green and white palm-print maxi dress with a fitted bodice, flowing skirt, and short flared sleeves. The dress features a front slit and is paired with white sandals. A model wearing a green and white palm-print maxi dress with a fitted bodice, flowing skirt, and short flared sleeves. The dress features a front slit and is paired with white sandals.
Primrose Park

Primrose Park Gini Dress in Palm Tower Green

$74.00 $244.00

A woman modeling a salmon-colored, maxi-length silk dress with a V-neck bodice and flutter sleeves. A woman modeling a salmon-colored, maxi-length silk dress with a V-neck bodice and flutter sleeves.
Primrose Park

Primrose Park Willow Dress in Salmon

$347.00

A woman standing by a brick wall and white door wearing a long pink maxi dress with leopard print detailing. A woman standing by a brick wall and white door wearing a long pink maxi dress with leopard print detailing.
Primrose Park

Primrose Park Lulu Dress in Wavy Sun Shell Pink Leopard Brown

$133.00 $442.00

A woman sitting in a field of tall grass wearing a pink sleeveless maxi dress with a gathered blouson sleeve and a fitted bust, posing with one hand raised to her face. A woman sitting in a field of tall grass wearing a pink sleeveless maxi dress with a gathered blouson sleeve and a fitted bust, posing with one hand raised to her face.
Sold Out
Primrose Park London

Primrose Park London Sofia Dress in Sun 04 Pink

$117.00 $388.00

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