About Primrose Park London

Primrose Park London is a contemporary British fashion brand celebrated for its bold prints, vibrant colours, and flattering silhouettes. Designed exclusively by Amy Carter — a graduate of the Royal College of Art — every print is unique to the brand, reflecting creativity, individuality, and timeless style.

Curated by Anna Park, founder of Shop at Anna, each collection offers effortlessly stylish womenswear for modern women who love colour, confidence, and character. From printed blouses and statement dresses to versatile skirts and tailored trousers, Primrose Park London designs combine everyday wearability with contemporary elegance.

Designed in England and ethically produced in India using luxurious fabrics, Primrose Park London brings joyful pattern, bold energy, and easy sophistication to every season. Loved for its modern cuts and distinctive prints, it’s a must-have label for your designer womenswear wardrobe.