By Alona

By Alona is a London-based jewellery brand founded by designer Alona Shelemy. Inspired by a lifelong passion for craftsmanship, travel and storytelling, the collection blends timeless elegance with a contemporary edge. Featuring beautifully crafted gold-plated pieces and natural semi-precious stones, By Alona creates jewellery designed to be worn, loved and layered every day. With a commitment to responsible production and meaningful giving, each piece combines effortless style with purpose.