This season, Primrose Park celebrates fashion as an expression of joy. The AW25 collection is a bold invitation to embrace colour, clash prints, and step out with unapologetic confidence. Sequins, saturated hues, leopard spots, and zig-zag geometrics combine in a capsule that feels playful yet polished — designed for women who want their wardrobe to have as much personality as they do.

Here’s our edit of the standout pieces to wear now and love forever.

The Statement Sparkle

A first for Primrose Park: sequins. The Frida Top in Silver Sequin brings disco shimmer into the everyday. Cut sleeveless with a high neckline, it’s striking yet versatile - perfect worn loose over printed trousers or tucked into tailoring for a more refined edge. From cocktails to dance floors, this top ensures you sparkle through every occasion.

The Statement Dress

No Primrose Park capsule would be complete without a hero dress — and this season offers two.

• The Dolly Dress in Brushwork Red is bold, romantic, and uplifting. With its fluid silhouette and painterly finish, it’s a piece that instantly transforms your mood the moment you slip it on.

• For a softer take, the Dolly Dress in Floral delivers that same effortless shape in a mood-boosting bloom. Easy with boots by day or heels after dark, both versions embody the essence of Primrose Park: wearable glamour with impact.

Prints with Personality

Print is at the heart of the brand, and AW25 continues to push the boundaries. The Marni Top in Zig Zag is a standout - its sharp chevron motif in shades of pink, red, and khaki brings instant energy to any outfit. Pair it with denim for daytime or double up with the Kylie Trousers in Zig Zag for a fearless head-to-toe look.

For something softer but equally striking, the Rosie Top in Floral is endlessly versatile. Style it under tailoring for the office, or let it shine with wide-leg trousers on weekends.

The Art of the Clash

This collection is all about playful contrasts. The Rosie Top in Leopard embodies that spirit, offering a classic print reimagined for modern dressing. Pair it with the Kylie Trousers in Zig Zag for a bold clash, or with the Kylie Trousers in Leopard for a coordinated but statement-making two-piece.

The key is confidence: mix, match, and don’t be afraid to break the rules.

How to Wear It Now

The AW25 capsule is designed to be styled your way. Add boots and blazers to balance the prints, or lean into the fun with sequins and sparkle for evening. These pieces are made to move seamlessly from weekday polish to weekend play — always with colour, personality, and a sense of ease.

✨ This is not a season for subtlety. The new Primrose Park collection invites you to embrace the clash, celebrate colour, and dress with joy.