Behind the Scenes at ANNA Primrose Hill
Ever wonder what a day in the life at ANNA Primrose Hill looks like? From unboxing fresh arrivals to styling new knits, packing your web orders, and sharing a laugh with our delivery drivers, our days are full of energy, creativity, and a little bit of chaos (the good kind!).
Here’s a glimpse into ANNA Primrose Hill.
Unboxing New Arrivals
Fresh deliveries, new textures, new colours, and that unmatched excitement of opening boxes full of pieces we cannot wait to style on the shop floor. Some of our favourite this week were:
Anya Hindmarch Crossbody Cactus in Raffia
Bellerose Dime Knit Tee in Grape
Merchandising The Store
From refining our sleeves to refreshing rails, it’s all about creating a space that feels inspiring, elevated, and easy to shop. Here Luisa has on her favourite t-shirt by Selected.
YES, you're right..NEW IN Sam Edelman.
Trying On New Jumpers
Trying on and photographing the new jumpers for our fab customers, falling for all the cosy, effortless pieces of the season. Luisa is wearing the Jumper 1234 Kiss Kiss Crew in Candy, Rose. And Charlotte has on the Jumper 1234 Ma Cherie Crew in Navy, Rose.
Bagging Up Your Favourites
Packing your latest picks and helping our customers find their next favourite is what we love most. We’re always here to help with any styling needs.
Catching Up With Our Lovely Delivery Drivers
Quick chats, friendly faces, and the community feel that makes our days extra special.
Stylein: Bags We’re Obsessed With
We are currently crushing on new arrivals from Stylein. Practical, elevated, and effortlessly cool.
Our favourites right now:
• Stylein Yacht Bag in Midnight
• Stylein Yardly
• Stylein Yardly Mini
The perfect everyday companions.
Bellerose: Our Favourites
Bellerose has dropped some effortlessly stylish pieces, and we couldn’t resist sharing our favourites. Charlotte is loving the Pinda Blouse in Denim, while Karen can’t get enough of the Varloa Sweatshirt in Crocus and Pillow Trousers in Clay.
Live At 5: This Week’s New In
If you’re new here or haven’t checked out our Instagram yet, we go LIVE every Thursday at 5pm to showcase our latest arrivals.
Last night’s Live at 5 is now up. Char and Luisa walk through this week’s new in, share honest styling tips, and highlight their favourite pieces in real time.
👉 Watch last night’s LIVE here
Get Involved
• Comment on Instagram if you want us to try on specific pieces next week
• Vote in our Stories for what you want to see styled
• DM us if you spot something you love and want fit advice
Expect newness, outfit ideas, real opinions, and plenty of laughs.
Coffee Stops We Recommend In Primrose Hill
If you’re visiting us, make a coffee stop while you’re here. Two of our local favourites:
• Sweet Things
• Arvo
Perfect for a pre-shopping pick-me-up or a post-browse treat.
Visiting Primrose Hill
Planning a trip to see us? The nearest station is Chalk Farm, just a short walk from our store.
Thanks for spending a day with us
🤍 Primrose Hill 😘
