{"title":"Viam","description":"\u003cp data-start=\"143\" data-end=\"389\"\u003eFounded in the spring of 2019, \u003cstrong data-start=\"174\" data-end=\"182\"\u003eVIAM\u003c\/strong\u003e is a luxury artisanal brand from India, created for a truly global audience. The brand crafts imaginative pieces that fuse the essence of Indian craftsmanship with contemporary tailoring and construction.\u003c\/p\u003e\n\u003cp data-start=\"391\" data-end=\"1046\"\u003eAt VIAM, luxury is not reserved for special occasions, it is a daily indulgence. To bring this vision to life, the brand collaborates closely with some of India’s most skilled artisans, celebrating the country’s rich heritage of craftsmanship and textile traditions. Prints are designed in-house, drawing inspiration from whimsical florals and abstract forms — patterns that, whether layered or worn alone, set the tone and spirit of each collection. Intricate embroideries echo the textures of nature. Often tonal in palette, designs feature delicate cutwork, appliqué, and detailed threadwork, creating pieces that are both timeless and contemporary.\u003c\/p\u003e","products":[{"product_id":"viam-sahara-printed-blouse-in-blue","title":"Viam Sahara Printed Blouse in Blue","description":"\u003cp\u003eLight, whimsical, and beautifully crafted, the \u003cstrong\u003eVIAM Sahara Printed Blouse in Blue\u003c\/strong\u003e blends vintage charm with contemporary ease. Featuring a soft cream base with delicate blue print, a sweet statement collar with a bow at the centre, and voluminous puff sleeves, this boxy blouse captures the effortless romance of summer dressing.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Fit\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCream base with soft blue printed detailing\u003c\/li\u003e\n\u003cli\u003eVintage-inspired collar with bow tie feature\u003c\/li\u003e\n\u003cli\u003ePuff sleeves for a feminine, romantic silhouette\u003c\/li\u003e\n\u003cli\u003eBoxy fit for relaxed, breathable comfort\u003c\/li\u003e\n\u003cli\u003eLightweight and ideal for warm-weather wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eBreathable natural fabric, perfect for summer\u003c\/li\u003e\n\u003cli\u003eGentle machine wash or hand wash recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStyle It With\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePair with \u003ca href=\"https:\/\/shopannastore.com\/collections\/whats-new-1\/products\/rag-bone-miramar-ponte-dahlia-in-minet\"\u003elight denim\u003c\/a\u003e for effortless summer polish\u003c\/li\u003e\n\u003cli\u003eStyle with \u003ca href=\"https:\/\/shopannastore.com\/collections\/trousers\/products\/weekend-maxmara-dronco-trousers-in-hazelnut\"\u003ewide-leg trousers\u003c\/a\u003e and \u003ca href=\"https:\/\/shopannastore.com\/collections\/all-shoes\/products\/sam-edelman-bambi-raffia-slide-in-leather\"\u003esandals\u003c\/a\u003e for a refined daytime look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It \u0026lt;3\u003c\/h3\u003e\n\u003cp\u003eA beautiful expression of VIAM’s artisanal craftsmanship, this blouse brings together vintage elegance, playful print, and modern ease. A standout summer piece that feels both special and wearable.\u003c\/p\u003e","brand":"Viam","offers":[{"title":"XS","offer_id":56527717761402,"sku":"2064008705707","price":97.3,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":56527717794170,"sku":"2064008705708","price":97.3,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":56527717826938,"sku":"2064008705709","price":97.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0448\/8239\/files\/3_350c63c8-bed5-4a78-9668-c9a6dc681fdb.jpg?v=1769769708"},{"product_id":"viam-zoey-blouse-in-green","title":"Viam Zoey Blouse in Green","description":"\u003cp\u003eFresh, artisanal, and effortlessly chic, the \u003cstrong\u003eVIAM Zoey Blouse in Green\u003c\/strong\u003e is crafted from 100% cotton and showcases VIAM’s signature attention to detail. Featuring a round neckline with an adjustable drawstring, voluminous puff sleeves, and a tonal embroidered geometric and floral print, this boxy blouse brings a playful, handcrafted elegance to everyday dressing.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Fit\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft green base with embroidered geometric and floral detailing\u003c\/li\u003e\n\u003cli\u003eRound neckline with adjustable drawstring for subtle shaping\u003c\/li\u003e\n\u003cli\u003ePuff sleeves for a feminine, airy silhouette\u003c\/li\u003e\n\u003cli\u003eBoxy fit for relaxed, breathable comfort\u003c\/li\u003e\n\u003cli\u003eLightweight cotton perfect for warm-weather layering or standalone wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eGentle machine wash or hand wash recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStyle It With\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePair with \u003ca href=\"%20https:\/\/shopannastore.com\/collections\/whats-new-1\/products\/rag-bone-miramar-ponte-dahlia-in-minet\"\u003elight denim\u003c\/a\u003e for effortless summer polish\u003c\/li\u003e\n\u003cli\u003eLayer \u003cmeta charset=\"utf-8\"\u003ewith \u003ca href=\"https:\/\/shopannastore.com\/products\/essentiel-antwerp-ja-ruffled-denim-mini-skirt-in-bright-sky?_pos=13\u0026amp;_sid=abae52604\u0026amp;_ss=r\"\u003eskirt \u003c\/a\u003eand \u003ca href=\"https:\/\/shopannastore.com\/collections\/all-shoes\/products\/sam-edelman-camille-2-kitten-heel-in-bleached-beachwood\"\u003esandals\u003c\/a\u003e for a refined daytime look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It \u0026lt;3\u003c\/h3\u003e\n\u003cp\u003eThe Zoey Blouse exemplifies VIAM’s artisanal craftsmanship and contemporary tailoring. Playful embroidery, soft cotton, and a relaxed fit make it a standout, wearable piece for a curated summer wardrobe.\u003c\/p\u003e","brand":"Viam","offers":[{"title":"XS","offer_id":56527718842746,"sku":"2064008705704","price":167.3,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":56527718875514,"sku":"2064008705705","price":167.3,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56527718908282,"sku":"2064008705706","price":167.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0448\/8239\/files\/3_807683fa-a379-471a-b18e-5c7e28523737.jpg?v=1769771215"},{"product_id":"viam-zoey-blouse-in-blue","title":"Viam Zoey Blouse in Blue","description":"\u003cp\u003eFresh, artisanal, and effortlessly chic, the \u003cstrong\u003eVIAM Zoey Blouse in Blue\u003c\/strong\u003e is crafted from 100% cotton and showcases VIAM’s signature attention to detail. Featuring a round neckline with an adjustable drawstring, voluminous puff sleeves, and a tonal embroidered geometric and floral print, this boxy blouse brings a playful, handcrafted elegance to everyday dressing.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Fit\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft cream base with embroidered geometric and floral detailing in blue\u003c\/li\u003e\n\u003cli\u003eRound neckline with adjustable drawstring for subtle shaping\u003c\/li\u003e\n\u003cli\u003ePuff sleeves for a feminine, airy silhouette\u003c\/li\u003e\n\u003cli\u003eBoxy fit for relaxed, breathable comfort\u003c\/li\u003e\n\u003cli\u003eLightweight cotton perfect for warm-weather layering or standalone wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eGentle machine wash or hand wash recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStyle It With\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePair with a \u003ca href=\"https:\/\/shopannastore.com\/products\/essentiel-antwerp-ja-ruffled-denim-mini-skirt-in-bright-sky?_pos=13\u0026amp;_sid=abae52604\u0026amp;_ss=r\"\u003edenim skirt\u003c\/a\u003e for a summer look\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It \u0026lt;3\u003c\/h3\u003e\n\u003cp\u003eThe Zoey Blouse exemplifies VIAM’s artisanal craftsmanship and contemporary tailoring. Playful embroidery, soft cotton, and a relaxed fit make it a standout, wearable piece for a curated summer wardrobe.\u003c\/p\u003e","brand":"Viam","offers":[{"title":"XS","offer_id":56527718941050,"sku":"2064008705700","price":167.3,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":56527718973818,"sku":"2064008705701","price":167.3,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56527719006586,"sku":"2064008705702","price":167.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0448\/8239\/files\/5_09258c36-3075-4f40-a57e-f25d8077bcec.jpg?v=1769771070"},{"product_id":"viam-lily-dress-in-green","title":"Viam Lily Dress in Green","description":"\u003cp\u003eElegant, artisanal, and effortlessly feminine, the \u003cstrong\u003eVIAM Lily Dress in Green\u003c\/strong\u003e is crafted from lightweight linen and showcases VIAM’s signature embroidery. A soft cream base is adorned with delicate green floral threadwork, while long puff sleeves, a U neckline with adjustable drawstring, and a tiered hem create a relaxed yet refined silhouette.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Fit\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCream base with intricate green floral embroidery\u003c\/li\u003e\n\u003cli\u003eU neckline with adjustable drawstring for a customizable fit\u003c\/li\u003e\n\u003cli\u003eLong puff sleeves for a soft, feminine silhouette\u003c\/li\u003e\n\u003cli\u003eTiered hem for gentle volume and movement\u003c\/li\u003e\n\u003cli\u003eRelaxed, flowing fit in lightweight linen, perfect for warm-weather dressing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% linen\u003c\/li\u003e\n\u003cli\u003eGentle hand wash or machine wash on delicate cycle recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStyle It With\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePair with \u003ca href=\"https:\/\/shopannastore.com\/collections\/all-shoes\/products\/sam-edelman-camille-2-kitten-heel-in-bleached-beachwood\"\u003eSam Edelman heels\u003c\/a\u003e for an effortless summer look\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It \u0026lt;3\u003c\/h3\u003e\n\u003cp\u003eThe Lily Dress embodies VIAM’s blend of artisanal craftsmanship, delicate embroidery, and wearable elegance. Light, feminine, and timeless, it is a standout piece for a curated summer wardrobe.\u003c\/p\u003e","brand":"Viam","offers":[{"title":"XS","offer_id":56527719530874,"sku":"2064008705716","price":207.5,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":56527719563642,"sku":"2064008705717","price":207.5,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56527719596410,"sku":"2064008705718","price":207.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0448\/8239\/files\/3_b4fc12f4-fcb2-43e9-b23b-485535463c71.jpg?v=1769771377"},{"product_id":"viam-liliana-linen-blouse-in-green","title":"Viam Liliana Linen Blouse in Green","description":"\u003cp\u003eLight, artisanal, and effortlessly elegant, the \u003cstrong\u003eVIAM Liliana Linen Blouse in Green\u003c\/strong\u003e is crafted from soft linen and showcases delicate floral embroidery. The cream base is adorned with green floral threadwork, while long puff sleeves and a U neckline with adjustable drawstring create a relaxed, feminine silhouette.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Fit\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCream base with intricate green floral embroidery\u003c\/li\u003e\n\u003cli\u003eU neckline with adjustable drawstring for subtle shaping\u003c\/li\u003e\n\u003cli\u003eLong puff sleeves for a soft, airy silhouette\u003c\/li\u003e\n\u003cli\u003eBoxy, relaxed fit for comfort and effortless wear\u003c\/li\u003e\n\u003cli\u003eLightweight linen perfect for warm-weather layering or standalone wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFabric \u0026amp; Care\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% linen\u003c\/li\u003e\n\u003cli\u003eGentle hand wash or machine wash on delicate cycle recommended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStyle It With\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePair with \u003ca href=\"https:\/\/shopannastore.com\/products\/essentiel-antwerp-ja-ruffled-denim-mini-skirt-in-bright-sky?_pos=13\u0026amp;_sid=abae52604\u0026amp;_ss=r\"\u003eskirt\u003c\/a\u003e or \u003ca href=\"https:\/\/shopannastore.com\/collections\/whats-new-1\/products\/rag-bone-miramar-terry-sofie-in-almda\"\u003ewide-leg trousers\u003c\/a\u003e for a refined summer look\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy We Love It \u0026lt;3\u003c\/h3\u003e\n\u003cp\u003eThe Liliana Blouse reflects VIAM’s artisanal craftsmanship and attention to detail. Delicate embroidery, soft linen, and a relaxed fit make it a versatile, elegant addition to a curated summer wardrobe.\u003c\/p\u003e","brand":"Viam","offers":[{"title":"XS","offer_id":56527721922938,"sku":"2064008705713","price":192.5,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":56527721955706,"sku":"2064008705714","price":192.5,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56527721988474,"sku":"2064008705715","price":192.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0448\/8239\/files\/ANNA_22_ea93ebda-7c1a-42d8-9ed9-4625d8afd4ac.png?v=1769769440"}],"url":"https:\/\/shopannastore.com\/collections\/viam\/s.oembed","provider":"shopatanna","version":"1.0","type":"link"}